Introduction:
This case study presents an influencer marketing campaign executed by our digital marketing agency for The Great Learning, an e-learning platform endorsed by Virat Kohli. The platform offers job-related courses and studies to students and job freshers, providing them with niche and detailed courses that help them land desired jobs. The campaign focused on leveraging educational YouTube channels as influencers to promote The Great Learning’s course programs, with the goal of generating registrations and increasing brand awareness. This case study will outline the objectives, strategies implemented, and the achieved results.
Objectives:
a. Increase brand awareness: Leverage the endorsement of Virat Kohli and collaborate with educational YouTube channels to enhance brand visibility for The Great Learning.
b. Generate registrations: Drive potential learners to enroll in The Great Learning’s course programs by showcasing the benefits and value offered.
c. Establish credibility: Utilize the association with educational influencers to build trust and credibility among the target audience.
d. Expand audience reach: Tap into the existing subscriber base of educational YouTube channels to reach a wider audience interested in educational content and job-related courses.
Strategy:
a. Influencer selection: Our team conducted thorough research to identify educational YouTube channels with substantial subscribers and high engagement rates. We focused on channels that catered to the target audience of The Great Learning, ensuring alignment with the brand’s values and content relevance.
b. Collaborative content creation: We collaborated with the selected educational channels to create compelling and informative videos that showcased the benefits and value of The Great Learning’s course programs. The content included testimonials, course overviews, success stories, and insights from industry experts, emphasizing how the platform can help learners land desired jobs.
c. Virat Kohli endorsement integration: We leveraged Virat Kohli’s endorsement by incorporating his testimonials or brief appearances in the influencer videos. This association aimed to further enhance credibility and generate interest among the target audience.d. Customized tracking links and incentives: We provided unique tracking links to each influencer, enabling us to measure the performance and registrations generated through their respective channels. Additionally, we offered exclusive incentives such as discounts or bonus content to incentivize viewers to register for courses.
e. Promotion and engagement: The influencer videos were promoted through a coordinated release across various educational channels, supported by social media posts and email marketing campaigns. Our team actively engaged with viewers by responding to comments, answering questions, and fostering a sense of community around The Great Learning.
Results:
a. Increased registrations: The influencer marketing campaign resulted in a significant increase in registrations for The Great Learning’s course programs. The endorsement of educational YouTube channels effectively drove targeted traffic and motivated viewers to enroll.
b. Expanded brand reach: The collaborative videos with educational influencers exposed The Great Learning to a wider audience interested in educational content and job-related courses. This led to increased brand visibility and organic growth in the platform’s subscriber base.
c. Enhanced credibility: The association with educational influencers and the endorsement of Virat Kohli bolstered The Great Learning’s credibility among the target audience. The testimonials, success stories, and insights from industry experts provided social proof and built trust in the platform’s offerings.
d. Engagement and brand affinity: The influencer videos generated high levels of engagement, with viewers actively commenting, sharing, and expressing interest in The Great Learning’s courses. This engagement fostered a positive brand affinity and a sense of community among learners.
Conclusion
Through an impactful influencer marketing campaign with educational YouTube channels, our digital marketing agency successfully achieved the objectives set for The Great Learning. The collaboration with educational influencers, combined with the endorsement of Virat Kohli, led to increased brand awareness, registrations, and credibility. The campaign effectively