To promote Purplle’s NYBae Lipstick in regional markets across India, we crafted a targeted influencer marketing strategy. Our approach involved collaborating with top regional YouTube influencers who could seamlessly integrate the product into their content while spreading awareness among their audience. One standout example was an integrated video by Prithi Mondal, a popular Bengali creator, which effectively resonated with her audience and highlighted the lipstick’s appeal in an authentic and engaging way.